Last updated: September 1, 2025
This Privacy Policy explains how Natural AI, Inc. ("Natural", "we", "us") collects, uses, and shares information when you use our products, websites, and services, including any SMS messaging program.
1. Information we collect
- Account and contact information: name, email address, company, and authentication details you provide.
- SMS program data: mobile number, opt‑in/opt‑out status, consent records (timestamps, method, source), delivery receipts, and messaging metadata. We do not use message content for marketing.
- Usage and device data: log data (IP address, browser, device type), pages visited, and actions within our services.
- Payment‑related data: limited billing details if you purchase paid services; payment processing is handled by our payment providers.
- Cookies and similar technologies: to operate the site, remember preferences, and measure usage.
2. How we use information
- Provide, secure, and maintain our services.
- Send transactional communications, including SMS alerts you opt into.
- Authenticate users and prevent fraud or abuse.
- Analyze usage to improve features and performance.
- Comply with legal obligations and enforce our Terms.
3. SMS program privacy
- Consent: We only send SMS to numbers that have expressly opted in. Consent is captured and stored with time, method, and source.
- Purpose: SMS is used for transactional notifications (for example, account alerts or verification codes). Message frequency varies.
- Opt‑out and help: Reply STOP to cancel; HELP for help. Standard message and data rates may apply.
- Sharing: We share messaging data with our communications providers to deliver texts and obtain delivery statuses. Carriers are not liable for delayed or undelivered messages.
4. How we share information
We share information with service providers who process data on our behalf (for example, cloud hosting, communications, analytics, and payments) under contracts that require appropriate confidentiality and security. We may disclose information to comply with law, protect our rights, or in connection with a business transaction (for example, merger or acquisition). We do not sell personal information.
5. Data retention and deletion
Natural maintains a defined data retention and deletion policy that complies with applicable data privacy laws, including GDPR, CCPA, and other relevant regulations. Our data handling practices include:
- Retention periods: We retain personal information only for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce agreements. Specific retention periods vary by data type and legal requirements.
- Automatic deletion: Data is automatically deleted or anonymized when retention periods expire, unless extended retention is required by law or for legitimate business purposes such as fraud prevention or legal compliance.
- User-requested deletion: You may request deletion of your personal information by contacting support@natural.dev. We will process such requests in accordance with applicable law, typically within 30 days.
- SMS data: SMS consent and opt‑out records are retained as required by applicable telecommunications rules, carrier policies, and for compliance purposes, typically for a minimum of 4 years.
- Legal compliance: Our retention practices are regularly reviewed and updated to ensure ongoing compliance with evolving data privacy regulations across jurisdictions where we operate.
6. Your choices
- SMS: Reply STOP to cancel, HELP for help. You may also contact support@natural.dev to request changes to your subscription.
- Cookies: You can adjust browser settings to limit cookies; some features may not function if cookies are disabled.
- Access and correction: You can request access to or correction of your personal information by contacting us.
7. Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure.
8. International transfers
We may process and store information in the United States and other countries. By using the services, you consent to transfers as permitted by applicable law.
9. Children
Our services are not directed to children, and we do not knowingly collect personal information from children under 13.
10. Changes
We may update this Privacy Policy from time to time. The latest version is available at natural.dev/privacy. Your continued use of the services after changes take effect indicates acceptance.
11. Contact
For privacy questions or requests, contact support@natural.dev. For Terms, see natural.dev/terms.
